Social Media Posts Don’t Matter

Opinion: Photos get posted on Instagram, go quiet and resurface, pinned and repinned on Pinterest

Brands wisely investing in influencer marketing may be stupidly short-sighted when it comes to measuring the actual value of what they’re buying. Unfortunately for marketers, the vast majority of approaches to measuring the value of earned media and influencer programs are seriously limited by a focus on the post, as opposed to the content.