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In the battle of the social media networks, Instagram’s latest salvo against the competition may be a powerful new marketing tool for brands.
The new “regram” feature Instagram is testing allows users to repost content for the first time by adding public feed posts from other users to their Instagram Stories, and it could make the platform a more dominant brand-discovery platform.
The move not only challenges Snapchat in the feature arms race, but it could encroach on Pinterest’s position as a king of brand content discovery.