Brendan Ripp, former evp of corporate partnerships at Disney Advertising Sales, is joining a new investment firm called Attention Capital working on how best to capture consumers’ attention in an increasingly crowded media landscape.
Ripp will lead revenue strategy for the latest company founded by Joe Marchese, who also created the venture capital firm Human Ventures and co-founded the ad-tech company TrueX. Marchese launched Attention Capital in August to address “massive inefficiencies in how people’s attention is being extracted and traded in today’s market.”
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