‘Breaking Up Big Tech’ Is a Rallying Call That Has No Plan in Place to Support It

It's not something that can be easily 'fixed' with a quick soundbite

Logos of Amazon, Facebook, Apple, Microsoft and Google stitched together.
We heard many Democratic candidates last week call for a disintegration of Big Tech. Illustration: Trent Joaquin; Sources: Amazon, Apple, Microsoft, Google, Facebook

Editor’s note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled “Think About This.”

@shellypalmer Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.