Streaming & OTT

Bravo and Oxygen's Free Loyalty Programs Will Reward Viewers With Exclusive Content

Insider and Detective's Den will roll out in June

Bravo Insider will give fans access to additional content around its shows, like the Real Housewives franchise.Bravo
sara.jerde
By Sara Jerde

For those jonesing for more content from your favorite Bravolebrities, Bravo and Oxygen Media are answering the call. The networks are launching new loyalty programs in June, called Bravo Insider and Oxygen’s Detective’s Den. The programs will be free of charge and give members programming that includes additional behind-the-scenes footage, early access to some show previews and exclusive interviews with talent.

It’s a new way for cable networks to connect with fans in an era of fragmented audiences and cord-cutters.

“Bravo

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sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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