Brands With Strong Twitter Personalities Stay the Course During Covid-19

Denny’s, MoonPie and Wendy’s remain authentic and fun in a serious time

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The beginning of 2020 saw even more brands express themselves on Twitter, peppering tweets from company accounts with humor and attitude.

Brands like Denny’s used clever wordplay and almost seamlessly integrated the restaurant chain’s menu items into its content, MoonPie had sharp but down-home, almost folksy humor and the state of New Jersey’s official tweets brought the kind of attitude you can only find in, well, New Jersey.

Humor and thoughtful social commentary came from frozen beef brand Steak-umm and the clapback responses from Wendy’s are the stuff of legend.

But early 2020 became late February 2020, when the seriousness of the coronavirus pandemic became evident, followed by March 2020, when terms like social distancing, self-quarantining and working from home became the norm, along with stories about people losing their jobs and lives as well as the inability to see loved ones who passed on and without being able to say goodbye.




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