Brands Use Instagram Stories More Than Twice as Often as Snapchat

L2 tracked social stats from 89 brands

Brands are picking Instagram over Snapchat when it comes to posting content.

Can Instagram finally eat Snapchat’s lunch once and for all? According to a new report from L2, brands are uploading to Instagram Stories more than twice as often as they are on Snapchat.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.