Brands have a tendency to jump on the latest technology trends, just for the sake of saying they did, but not truly understanding the ins and outs of the technology.
That’s something Nick Horbaczewski, founder and CEO of the Drone Racing League (DRL), sees brands doing quite frequently with drones—using them in their marketing because it seems cool and forward-thinking, without truly understanding how to use them or the audience that truly appreciates drone and drone racing.
“Drone
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