Brands Offer Free Food and Gobble Up Facebook Fans

It’s no surprise that a recent Razorfish survey of online consumers shows that many are following Facebook brand pages to take advantage of the freebies that pages are offering to increase their fan numbers, and nowhere is that trend more evident than with restaurants and food brands on Facebook. Free food offers are popping up all over Facebook, and the food-for-fans campaigns are returning big numbers for those brands.

The Razorfish survey revealed that of the 1,000 users polled, 40% are following brands on Facebook or MySpace, with 44% of that number citing freebies and deals as the main reason for becoming fans of any given brand.