Brands on Instagram Can Now Promote Posts With Multiple Photos, Videos

A promote button will appear beneath the content

Business accounts on Instagram (as well as regular users) have had the ability to include up to 10 photos and videos in a single post since February, and now, businesses can promote those posts.

Brands on Instagram can promote these organic carousel posts directly via their smartphones, as a promote button will appear beneath the content.

Clicking that button gives brands the option to aim for more profile or website visits, or to reach users located near a specific address.

Instagram provided examples of ways that small businesses have been taking advantage of the ability to include multiple photos and videos in single posts:

Showcasing collections of products:

Combining lifestyle and product shots:

Mixing media formats:

Going behind the scenes:

Highlighting multiple angles and uses of the same product:



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