Voice

Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers

As algorithms change, it's becoming a more trustworthy strategy

influencer-content-2018 — There's a ton of potential to unlock behind influencers that brands are not fully utilizing.Getty Images

April 23, 2018

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Influencer marketing has become what social media was seven years ago: something brands know they should do but are not entirely sure how to measure or even where to begin.

Brittany Richter

@belizabeth86

Brittany Richter is vp, head of social media at iProspect.

Voice

Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers

As algorithms change, it's becoming a more trustworthy strategy

Brittany Richter

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Brittany Richter