Brands Are Finding Deepfakes Increasingly Appealing for Ad Campaigns

Hulu, Spotify and State Farm have all explored the tech

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Viewers tuning into ESPN’s Michael Jordan docuseries may have done a double take when the show led straight into what appeared to be a 1998-era clip of SportsCenter anchor Kenny Mayne predicting in far-fetched detail the exact circumstances of the documentary’s airing.

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This story first appeared in the Oct. 5, 2020, issue of Adweek magazine. Click here to subscribe.