Publishing Brands Can Now Pay to Trend on Reddit Advertisers get prime placement on the Popular feed and search tab Reddit's Trending Takeovers are a new way for brands to reach users. Getty Images By Scott Nover March 9, 2020 Key Insights: One of Reddit's major goals for 2020 is "maximizing new and premium opportunities for brands." A media buyer estimates that Trending Takeovers could be going for as much as six figures. While Reddit can seem intimidating, the platform says 70% of users welcome brands. The “front page of the internet” is about to get a little more corporate. Scott Nover @ScottNover firstname.lastname@example.org Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.