Brands Can Now Sponsor Snapchat Filters With Animated Messages

Dunkin' Donuts buys motion ads

Brands have a new way to sponsor Snapchat filters. Sources: Dunkin Donuts, Getty Images

Just when you thought your selfies were safe from advertisements, along comes another sponsored ad format.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.