Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to include pre-roll or mid-stream commercials—a YouTube mandate as well.
Creators, in particular, will applaud the move since it allows them to use the platform more effectively for branded content, which is their businesses' lifeblood.
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