Just 5 percent of Americans in relationships met via dating apps. But far more have been on or are on the apps, providing their information and hoping for a love connection. So similarly, brands have to meet those high expectations to create meaningful relationships with consumers and move past the dating stage.
So says the “2017 SAP Hybris Consumer Insights Report,” released yesterday. The research contains an introduction by Johann Wrede, global VP of strategic marketing at SAP Hybris, which reads, in part: