Brands Are Learning How to Master Push Notifications Like Publishers

From content to promotions

Marketers are seeing a new opportunity with branded apps. Getty Images

On a typical morning, the first thing people do is check their phone and see a screen full of push notifications filled with breaking news, social alerts from Twitter, Snapchat and Instagram and occasionally, a few messages from brands.

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@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.