Brands Are Experimenting With Snapchat (Report)
Brands are focused on growing followers and testing media types
Much of the conversation around Snapchat falls into the same pattern as other social networks: Is it viable long-term? Is it a fad? Will growth continue? Will it be profitable and stable? For the time being, it seems that Snapchat is here to stay, and brands are experimenting with the young network. A fourth-quarter-2016 report from Snapchat insights software provider Snaplytics examines how brands are expanding their presence on Snapchat.
According to the Snaplytics report, brands are drawn to the real-time nature of Snapchat; it’s the only network where there hasn’t been a decline in engagement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in