Brands Are Experimenting With Snapchat (Report)

Brands are focused on growing followers and testing media types

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Much of the conversation around Snapchat falls into the same pattern as other social networks: Is it viable long-term? Is it a fad? Will growth continue? Will it be profitable and stable? For the time being, it seems that Snapchat is here to stay, and brands are experimenting with the young network.

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