Brands And Social Media: Where's The Beef?

According to IDC, Internet users spend an average of 32.7 hours online each week. That’s nearly half the time they spent with any media (70.6 hours), more than twice the time they spent with TV (16.4 hours) and eight times as much time as they spent reading magazines and newspapers (3.9 hours). Attention is clearly shifting online, and more and more it’s shifting to “social media” properties (Facebook, MySpace, Wikipedia, Blogs, YouTube). Despite a slowdown, the ad dollars are following.