The Biggest Problem With Micro-Influencers (and How to Solve It)

When you see a sparkly diamond ring on the finger of a proud and happy woman, you think of one thing: engagement. And when you think of micro-influencers, the same word should pop to mind.

By now, you’ve probably heard the phrase, “the rise of the micro-influencers.” Although they may not have the reach of the massive mega-stars, when it comes to audience engagement, these micro-influencers are niche celebrities who are giving the big guns a run for their money.

As reach alone is becoming a far less important metric, the proposition of these engagement-driving micro-influencers is looking even better for brands looking to connect with their audiences.

But what exactly is a micro influencer? The short (and frustratingly vague) answer is, “an influencer with a smaller audience than a ‘macro-influencer.’”

Some in the industry attribute the title to influencers with under 10,000 followers.



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