The Biggest Problem With Micro-Influencers (and How to Solve It)

When you see a sparkly diamond ring on the finger of a proud and happy woman, you think of one thing: engagement. And when you think of micro-influencers, the same word should pop to mind.

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By now, you’ve probably heard the phrase, “the rise of the micro-influencers.” Although they may not have the reach of the massive mega-stars, when it comes to audience engagement, these micro-influencers are niche celebrities who are giving the big guns a run for their money.

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