Brandless Is Expanding Into 2 New Categories—and Increasing Its Signature $3 Price Point

Pet and baby products are on the way

Some Brandless products will now cost $9. Brandless

Brandless, a direct-to-consumer essentials company, is expanding its category line to pet and baby products. For the first time as well, some products will cost $9—a change from the brand’s signature $3 price tag.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.