Branded Content Initiatives Help News Publishers Rake In Revenue, But Some Remain Wary

New study from Local Media Consortium and Local Media Association looks at local branded content

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Publishers have been hesitant to devote more of their digital budgets to branded content initiatives, despite the fact that those that do take the plunge reported strong profit margins, according to the new Branded Content Project study from the Local Media Consortium and the Local Media Association, released Tuesday.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in