STUDY: Facebook Met Users’ Expectations More Than Other Social Networks

Facebook was the social network that best met customers’ expectations in the new Brand Keys 2015 Customer Loyalty Engagement Index, while Facebook-owned WhatsApp topped the list of messaging applications.


BrandKeysCustomerLoyaltyGraphicFacebook was the social network that best met customers’ expectations in the new Brand Keys 2015 Customer Loyalty Engagement Index, while Facebook-owned WhatsApp topped the list of messaging applications.

Leaders in other categories included Pandora for online music, Netflix for online video streaming and Google for search.

Some of the lists by category from Brand Keys follow:

Social networks:

  1. Facebook
  2. Twitter
  3. YouTube
  4. LinkedIn
  5. Google+
  6. Instagram
  7. Pinterest
  8. Tumblr
  9. Reddit
  10. Flickr

Messaging:

  1. WhatsApp
  2. Twitter
  3. YouTube
  4. Facebook
  5. Imessages
  6. Line
  7. Instagram
  8. Viper
  9. Skype

Online music:

  1. Pandora
  2. Spotify
  3. iHeartRadio
  4. SoundCloud
  5. Beats
  6. iTunes
  7. Rdio
  8. Grooveshark
  9. Google Play
  10. Rhapsody
  11. Slacker Radio
  12. MOG
  13. Last.fm
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