STUDY: Facebook Met Users’ Expectations More Than Other Social Networks

Facebook was the social network that best met customers’ expectations in the new Brand Keys 2015 Customer Loyalty Engagement Index, while Facebook-owned WhatsApp topped the list of messaging applications.

BrandKeysCustomerLoyaltyGraphicFacebook was the social network that best met customers’ expectations in the new Brand Keys 2015 Customer Loyalty Engagement Index, while Facebook-owned WhatsApp topped the list of messaging applications.