Brand Influence Takes a Real Relationship—Not a One-Night Stand

This is a guest post by Krishna Subramanian, co-Founder, Captiv8.

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

This is a guest post by Krishna Subramanian, co-founder, Captiv8.

Sure, instant gratification can be pretty nice – but only for a moment. If you’re looking for lasting happiness, you’ve got to play the long game. That’s as true for brands as it is for people. Yet, when it comes to influencer marketing, all too many companies are settling for one-night stands instead of developing the kind of deeper relationships that can pay off better for brands, influencers, and consumers alike.

It’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in