Brand Execs Say Digital Transformation Requires a Cultural Shift, Not Just a Technological One

Beringer Capital interviewed 30 execs


When it comes to transforming a company’s digital operations, customer experience is front and center, even while internal changes to company structure and culture tend to be the most difficult obstacles to overcome.

According to a survey of more than 30 senior executives across a range of industries including tech, marketing and advertising, understanding how to innovate while not disrupting existing revenue sources is top of mind for companies taking risks to keep up with competitors and disruptors.

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