The Value of Brand Communications During Chapter 11 Bankruptcy

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Corporate bankruptcy does not mean a brand will become extinct or that it’s time to halt all marketing and communications. Instead, a Chapter 11 filing is an opportunity for a business to restructure debt and remain in operation. A strategic approach to brand communications leading up to, during, and following a Chapter 11 filing is key to successful emergence.

Jessica Nable

Jessica Nable's blog is focused on how companies can manage and improve their corporate reputation. With over 15 years of corporate, B2B, financial services, and technology communications experience, Nable is an experienced senior strategic communications consultant who helps organizations build deeper relationships with press, clients and prospects, current and prospective employees, and lawmakers. Reach her at jessica.nable@gmail.com and connect with her on LinkedIn.

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The Value of Brand Communications During Chapter 11 Bankruptcy

Jessica Nable

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Jessica Nable