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Earlier this year, I wrote about the greatest reputation risks brands face in 2020. At the time, the threat of COVID-19 — the 2019 novel coronavirus — wasn’t prevalent, as it is globally today. I emphasized in my post that compromised health and safety poses a threat to brands, and negligent companies will face devastating reputational consequences.
Today, every company is dealing with the effects of the COVID-19 outbreak in some way or another. And it has nothing to do with negligence.