Bodyform Reacts To Facebook Rant With Video Response From ‘CEO’
There are two ways for brands to react to negative feedback on their Facebook pages: They can go on the defensive, or they can have a little fun with it, taking into account that all publicity is good publicity. Bodyform chose the latter.
There are two ways for brands to react to negative feedback on their Facebook pages: They can go on the defensive, or they can have a little fun with it, taking into account that all publicity is good publicity. Bodyform chose the latter.
British Facebook user Richard Neill posted the following rant on the sanitary napkin brand’s Facebook page Oct. 8 (unedited):
As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous.
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