Blue Acorn and iCiDIGITAL Merge to Create Blue Acorn iCi

New firm also acquires BrandShop to create a digital customer experience company

Against the backdrop of a rapidly evolving marketing economy hinging on digital customer experience, Blue Acorn, a digital commerce UX design and strategy agency, has merged with data-driven marketing solutions provider, iCiDIGITAL to better meet the demands of this clear and building industry trend.

The new company, Blue Acorn iCi, will be co-led by Greg Boone and Kevin Eichelberger, and brings together a 400-person team of engineers, data scientists, digital commerce experts, designers and strategists working across offices in Charleston, S.C.,

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