Bloomberg Strikes Again

Company’s latest move for a wider audience means Bloomberg Markets will be taking on Forbes, Fortune—even Time

Bloomberg Markets magazine has been flying under the radar—surprising, considering its readership consists of some of the country’s richest CEOs and financiers. But now it’s introducing a new franchise and taking the fight right to bigger rival titles.

For a cover story set to run in October, the magazine will put together a ranking of the world’s 50 most influential people, to be accompanied by a summit at New York’s Morgan Library in September. The list suggests comparisons with big institutions like the Time 100 and Forbes 400.

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