Media Platform Stability: Sorry, That Bus Ain't Coming Back

The scions of the publishing, content delivery and advertising industries are among those convening this week at the Bloomberg's Media Summit New York. With loss of control of much of the technology upon which they depend, what is their strategy in the disruptive media landscape? A bit of my take, after the jump.


The scions of the publishing, content delivery and advertising industries are among those convening this week at Bloomberg’s Media Summit New York.

Until just a few years ago, print, broadcast, cable, satellite and telco were the primary drivers of the technology platforms upon which advertiser-supported content was consumed. Now, quantification of consumer preferences is a moving target, due to the plethora of new devices – such as smart phones and iPads – and the multi-threaded conversations of social media.

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