Bloomberg Launches An Entirely New Model of Media

Tapping its deep resources to provide consulting services for businesses


Bloomberg is leveraging its vast reach in financial data, its media heft and its broad-based, deep-dive research to be the world’s next go-to management consultancy.

“Everything we do is from and for our audience,” said Bloomberg Media global chief commercial officer Andrew Benett, who joined the company in June. “Yes, Bloomberg is a media owner, but it’s so much more,” Benett told Adweek.

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Andrew Benett

The new consultancy will tap rich data from the Bloomberg terminals, the built-in research arms of Bloomberg Intelligence and Bloomberg New Energy Finance (BNEF) as well as its 2,700 journalists and analysts.

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