Bloomberg is leveraging its vast reach in financial data, its media heft and its broad-based, deep-dive research to be the world’s next go-to management consultancy.
“Everything we do is from and for our audience,” said Bloomberg Media global chief commercial officer Andrew Benett, who joined the company in June. “Yes, Bloomberg is a media owner, but it’s so much more,” Benett told Adweek.
The new consultancy will tap rich data from the Bloomberg terminals, the built-in research arms of Bloomberg Intelligence and Bloomberg New Energy Finance (BNEF) as well as its 2,700 journalists and analysts.
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