Blockchain, Explained

Will the technology be media's savior?

It seems as if overnight, the media industry has gotten the blockchain bug. Today, there are events, panels, articles and conversations about how blockchain will save journalism and advertising and marketing. In fact, Adweek has one of its very own. But before we decide whether or not this technology will be media’s savior, we wanted to answer some pretty basic questions. We’re also introducing a weekly blockchain newsletter, which you can sign up for here.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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