Blockchain Can Spur an Advertising Revolution, Though Few Understand Its Intricacies
It can flip the systems Amazon, Facebook and Google all have in place
Blockchain can personalize ads to specific consumers without collecting private data.
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Let’s start with a couple definitions. Blockchain is a technology that enables an anonymous, decentralized record of transactions. Imagine a public chain of information in which each link is a single transaction, viewable by all but impossible to change once it has been formed. And keep in mind, Blockchain is not Bitcoin. Bitcoin is built on blockchain technology, but cryptocurrency is just the beginning.
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