Blockchain Can Spur an Advertising Revolution, Though Few Understand Its Intricacies

It can flip the systems Amazon, Facebook and Google all have in place

Blockchain can personalize ads to specific consumers without collecting private data. Getty Images

Let’s start with a couple definitions. Blockchain is a technology that enables an anonymous, decentralized record of transactions. Imagine a public chain of information in which each link is a single transaction, viewable by all but impossible to change once it has been formed. And keep in mind, Blockchain is not Bitcoin. Bitcoin is built on blockchain technology, but cryptocurrency is just the beginning.

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@admergency Charlie Fiordalis is managing partner at MediaCom.