Blockchain Can Spur an Advertising Revolution, Though Few Understand Its Intricacies

It can flip the systems Amazon, Facebook and Google all have in place

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Let’s start with a couple definitions. Blockchain is a technology that enables an anonymous, decentralized record of transactions. Imagine a public chain of information in which each link is a single transaction, viewable by all but impossible to change once it has been formed. And keep in mind, Blockchain is not Bitcoin.

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