Blizzard Integrates Facebook Into Battle.net; Starts With StarCraft II

Blizzard Entertainment, one of the best-loved game companies in the world and creators of World of Warcraft and Starcraft, announced today the integration of Facebook into its Battle.net gaming service. The first game to use the integration will be StarCraft II: Wings of Liberty, and the game will allow players to add friends on Facebook to their Battle.net friends list. Blizzard is planning to announce further Facebook integration in the future.

It’s great to see traditional gaming companies helping players connect with friends where they are. Although the functionality is limited on this one, Blizzard is making a strong step forward and also releasing the feature on their flagship title, probably their most important release since World of Warcraft 6 years ago. Starcraft players will now have some familiarity with linking in to their social networks, and surely this will lead to more Facebook features.