Want to Really Understand Your Customer Data? Try Hiring a Scientist
The next digital transformation battleground is the war for this talent
Anyone who follows the NBA knows what shoes their favorite athletes are wearing, whether it’s Lebron James (Nike), James Harden (Adidas) or Steph Curry (Under Armour).
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
This story first appeared in the May 14, 2018, issue of Adweek magazine. Click here to subscribe.
