Blendr—The Grindr for Straight People

Founders say the new app is ‘less focused on sex’

Grindr, the popular location-based gay dating app, has launched a new version for straight people, called Blendr. 

Grindr's founder and chief executive, Joel Simkhai, told the Guardian that he created the new app after “being inundated with requests from straight women.” He stresses, however, that Blendr is less focused on sex than its gay counterpart.

"It's not the same as Grindr,” Simkhai said. “It is similar to Grindr in that it's a community based on interests.

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