Black People, Younger Users, Democrats More Likely to Turn to Social Platforms for Activism

Pew Research Center examined the impact of race, ethnicity, age and political affiliation among US adults


Pew Research Center examined how race, ethnicity, age and political affiliation impacts activism on social media among adults in the U.S.

The nonpartisan think tank surveyed 4,708 U.S. adults between June 16 and 22, and it found that over the one month prior to the survey, 36% had used social media platforms to post images showing support for a cause, while 35% did so to look up information about rallies or protests occurring in their areas and 32% took to social sites to encourage others to take action.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in