Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
CANNES, France—London shops Analog Studio and W&N won the highest prize in Digital Craft tonight for their work in turning Icelandic singer Björk into a surreal VR piece.
The six-minute video, dubbed “Notget,” is a spatial look at the artist’s world and was created for the HTC Vive for her eighth album “Vulnicura.” The work was picked, “pretty much unanimously” among the jury for its innovative use of virtual reality, said Henry Cowling, creative director at Unit9 and president of the digital craft jury.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in