We all know that old-school press releases are deader than land lines and that clients get robots to write them now, right?
Right. But nobody told Google.
Yesterday, Reuters reported that a small change in Google’s algorithm will now allow companies’ own statements to appear atop searches.
In the interest of convenience and accuracy, the “Don’t Be Evil” guys may well place your press release ahead of New York Times coverage in both “news” searches and the “in the news” section of standard searches, as seen below:
The key factor is timing.