Big Brands React to Luis Suarez’s World Cup Biting Incident

Bud Light, Listerine, Snickers sink their teeth into social buzz

In the moments after Uruguay soccer player Luis Suarez apparently bit Italia's Giorgio Chiellini at the end of an exciting World Cup game today, Twitter exploded with often comedic buzz—and the funniest consumer brands won the moment with real-time tweets.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.