Big Brands Got 105% More Twitter Engagement During Q4

Consumers are 'becoming more comfortable' with them on social

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Big brands are evidently getting much better at Twitter.

The social analytics player Simply Measured today said total engagement for marketers jumped 105 percent year over year in the fourth quarter. After studying Interbrand's list of the 100 Best Global Brands from Oct. 1 through Dec. 31, it also found that brands authored 11 percent more tweets year over year in Q4. Even with the extra messages showing up in users' Twitter feeds, brands grew their followers by 38 percent during 2014 as a whole.

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