Facebook continues to tweak its ad metrics, with the latest round of changes consisting of three updates.
Starting April 30, the social network is replacing the relevance score—which it introduced in February 2015 as a way to help measure whether ads run by brands were relevant to the audiences they reached—with three new diagnostics metrics:
- Quality ranking: How the ad’s perceived quality compared with ads competing for the same audience.
- Engagement rate ranking: How the ad’s expected engagement rate compared with ads competing for the same audience.
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