Beyond Target Marketing: 3 Ways Hyper-Personalization Works on E-commerce Sites

female-1699816_640When executed effectively by e-commerce merchants, hyper-personalization offers a host of benefits. More effective individual targeting of customers boosts engagement, connects with shoppers’ needs and desires and allows retailers to offer the most effective promotions and deals possible. In turn, those elements translate to improved revenue and longer-lasting, more positive relationships with customers.