BET Taps Talent, Greenfly’s Media Sharing Platform to Back Its BET+ SVOD Service

The most passionate fans of series like Twenties get into the mix, too

Television network BET was looking for a cost-effective way to promote BET+, the subscription video-on-demand service rolled out by BET Networks and Tyler Perry Studios in September 2019, so it turned to its most ardent advocates: its talent and fans.

BET+ director of social media Crystal Johnson said in an email, “Social media promotion is the bulk of our marketing plans these days, and we’re taking a talent-facing approach there. Going forward, social will be more important than it has been before.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in