BET Experimented With AR Hair Dryers to Promote the Second Season of The Quad

Salons held events for the premiere in New York, Chicago and Atlanta

Tricia Clarke-Stone had a problem. BET had asked her company, WP Narrative_, to create an augmented reality campaign for its TV show The Quad, along with a series of live events, that would generate buzz for the premiere of the second season. The problem? The premiere was only three weeks away. And Clarke-Stone and her company wanted to do something with AR that no one had tried before.