The Best and Worst Airlines on Social Media

Social media mentions are the new frontier when it comes to customer service. When sitting in an airport, users are much more likely vent about their experience on social media than they are to call a customer service number. Many airlines realize this already, but according to new data from Engagor, there are plenty lagging behind.

Some of the numbers around social mentions this summer are astonishing. American Airlines received 572,901 mentions — 18 mentions every second, in fact — on Twitter.