Best Ways to Message Generations, From Baby Boomers to Gen Z
Thanksgiving. What better opportunity to observe the marketing and communicating across generations? Let’s look around the table. Traditional, it is not — at least not in a Norman Rockwell kind of way. Boomer grandparents are on their smartphones or iPads, catching up on Facebook and posting pictures of the family gathered around the table. Their Gen X children are snapping digital photos of the braised Brussels sprouts with bacon and tart cranberries to impress their friends on Facebook, while perusing pre-Black Friday sales online.
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