The Best Facebook Page Strategies and the Pages That Use Them


The following is an excerpt from the Facebook Marketing Bible, the comprehensive guide to marketing your company, app, or brand on Facebook. The full version of this article includes instructions as to how each of these strategies can be implemented by any Page.

How does a Page attract new fans and convert existing fans into valuable customers? Many Page admins assume if they follow the vague social media catch phrase of “Engage your users”, they’ll quickly begin to accrue Likes and make money.

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